VU School of Business and Economics
We all love coffee but the disposable cups at our machines are bad for the environment. They are coated with wax or plastic which make them hard to recycle. This is why we need to urge more people to bring their own reusable cups when buying coffee at the VU. There are already a lot of promotions and discounts in place but there is still more to do in pushing people to change their behaviour and start caring for the environment.
During a course called Nudge: Influencing Behavior, CLS and the Vrije Universiteit at the SBE, students presented their proposals on how we can lessen our paper cups usage at the coffee machines. Check out the winning nudge!